Vladimir
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Volodymyr Spivakovskiy
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About life and values
Question
Tom Onebrow
13.08.2018

Hello, Vladimir! Is it worthwhile to introduce such an interesting practice — fines for misbehavior for schoolchildren? It seems to me, it could be effective.

Answer

1. They have tried many times tried. In different countries. At all times. At school and at home. NO RESULT.


About life and values
Question
Ioan G.
13.08.2018

Who do you consider the hero(s) of our time in business?

Answer

1. Americans — Bill Gates, Warren Buffett, Richard Branson and Mark Zuckerberg.

2. I was recently at Microsoft’s office in Redmond, near Seattle, saw how everything was organized there. I wish it was like this everywhere.

3. The heroes of the old time could be Rockefeller and Rothschild.

4. All of them are strong personalities, with a bright mind, an extraordinary depth of penetration to the essence of things, aspiration for the future, and with striking large-scale effectiveness.


About life and values
Question
Sara Louis
13.08.2018

Good afternoon, Vladimir Spivakovsky. I have a delicate request — my fourteen-year-old son is not interested in anything, except computer games.
He does not want to do any lessons, even to walk with friends outdoors.
What should I do?

Answer

1. He will pass the age limit. This is just his age. About the fact that he does not read something, what you would like him to read — do not worry. He scans everything with his mosaic look, but temporarily he has another priority.

2. But the best thing will be if you ask him to teach you to play computer games. You will see a phenomenal result.


About life and values
Question
Jerry P.
13.08.2018

Vladimir Mikhailovich. I often read your blog. I was moved by the answer about the fact that now parents cannot do anything. Especially forbid. So, what advice would you give to modern parents? Which approach is necessary? What influences the upbringing of the child, if parents do not influence?

Answer

1. The situation is like this. If earlier the influence was distributed as follows: school — 40%, family 40%, environment — 20%, now school — 20%, parents — 20%, environment + Internet 60%.

2. Thus, parents have to use their meager 20% more effectively. There are no new secrets — we just have to talk with children more often and about anything, and not in instructive manner. And it also must be taken into account that children look at their parents and do not forgive them insincerity. It turns out that parents should behave perfectly, and this, unfortunately, does not always work.


About life and values
Question
Valentina Thomas
13.08.2018

Vladimir Spivakovsky, good afternoon.
I read that in American schools there is a ban on hugs, in short, boys and girls should not kiss and hug during breaks, respectively, they do not meet, do not fall in love, do not fight, do not make it up.
On the one hand, the USA is a trendsetter and an advanced country; on the other hand, the school teaches not only knowledge, but also life. It is a model of the adult world. And why cannot they fall in love here? so what?
My school romantic relationships did not interfere with my studies at all, and if they interfered, I was guilty myself and learnt from my mistakes, so as not to repeat them in my adult life.
It’s probably not a question, but a request to comment on the information)

Answer

1. I do not care who and how hugs. If this is accepted in the subculture, then this cannot be resisted. It will either get accustomed or wither. Nature itself is looking for ways of its development, even in such matters.

2. I was in America, when these hugs were widely discussed there. But not in connection with the issues of etiquette or morality, but for sanitary and hygienic reasons — there was flu and children were confused. They understood that the chances of transferring viruses increased, and on the other hand, how to refuse hugs due to such nonsense as flu. Moreover, children are mostly the freewheeling type.

This polemic came to no result. As it happens, somebody embraces and somebody does not.


About brands and advertising
Question
Greg Martin
13.08.2018

Vladimir Mikhailovich, today in PR and marketing so-called success stories are used widely. I imagined what would be the motivation for schoolchildren if one of the successful graduates of the same school came to them and told how he did it. What do you think? And do you practice it in Grand?

Answer

1. Yes, this is a very good idea and a strong motivator for teenagers’ mind and vision of life prospects. We sometimes invite successful people or writers (who write about them) in Grand.

2. The sadness is that students cannot listen to a long monologue (even very interesting), but no other format has been invented yet. This is much better for the University students, they are more mature and diligent.


About brands and advertising
Question
Cassidy
13.08.2018

Vladimir Mikhailovich, as a born marketer, reveal the secret: do you always think about the target audience before implementation of any project?

Answer

1. Yes, in theory, it is necessary to do so. But I sometimes make mistakes and forget how it happened to my long-suffering and happy book «If you Deserve More, Break the Rules.» I completely forgot when writing it — to whom it should be intended, and as a result … a dizzying story occurred with it (it is described many times in the blog). I even had to come up with a special target audience, which did not exist in nature. Even the World Guru, Philip Kotler, acknowledged that he had to include my target audience in his marketing textbook.

2. But you asked the ight question. The thing is that I’m more interested in not so much creation and development of business as … in creation of a market with a product that does not exist. This is a real drive.

3. That is, I create target audience. There were no private schools before me, and people were getting ready for them for a long time, and I helped them. Before me there were no colorfully published books (samizdat on bad paper was in fashion in the early 90’s) in the country. I was the first in Ukraine to create a demand market for polygraphically refined books. And slowly a new target audience apperared. And people liked it.

Before me, no one in the country knew what brands were and how to deal with them. After me there appeared a brand market, which I activated with the «Brand of the Year» contest. Before me, no one knew that it was possible to connect two incompatible target audiences on the Internet (teenagers and adults), and it became possible on my site Xvatit.com. We have a unique and rapidly growing new target audience here — just a dream for advertisers.

4. Thus, I act on the contrary: I am not looking for — what kind of existing audience is suitable, but I create it and offer products or services to it. This takes a little more time. But that’s how the drive, the buzz and the life begin.


About brands and advertising
Question
Solara
13.08.2018

Hello! Is there a difference for you personally between PR and propaganda? Which do we have more of?

Answer

1. Of course, there is a difference. PR — (Public relations) — public relations. This is informing society. And propaganda is the imposition of a certain (necessary) opinion on society.

2. For example, «normal» news on TV is PR. And one-sided news is propaganda.

3. To a large extent we have both, and they are used like salt or sugar, as needed and to taste.


About brands and advertising
Question
Jessica Lounder
13.08.2018

Vladimir Spivakovsky, please express your attitude to advertising, which is shown on TV and on the Internet on each site.

Answer

1. Advertising is like rain, and even with the wind. You want to hide from it under the umbrella not to get wet, not to squish in puddles (sometimes dirty) and you want to always have sun!

2. Unfortunately, nature is not arranged like this. I myself do not like rain or advertising. But even fish cannot be without bones.

3. Nevertheless, like rain — advertising performs several important functions (even invading your personal space). It sometimes gives useful information (at least in 10 cases out of 100). It sometimes excites the imagination (in 1 case out of 100). It gives jobs to hundreds of thousands of people. And it sometimes helps businesses sell their goods. Because if the goods are not sold, people will not receive wages. That is, it is of some use.

4. Another thing is that in my books I anticipate how crushing it will perish one day under the onslaught of another terrible force… But for this you will have to read (there is not enough space for such a dramatic plot) my books «If you Deserve More, Break the Rules» or «Twomovers in Business», which are uploaded here on the site and in the blog.


About brands and advertising
Question
Sunny Bird
13.08.2018

Good afternoon! Vladimir Mikhailovich, I was very interested in the story of how you come up with a new target audience for your business, instead of doing business for the existing target audience. And yet, don`t you think this is not entirely appropriate and rational? After all, the old known marketing is somehow working faster.

Answer

1. Unfortunately, the old marketing has died. Because the laws of global and local markets have changed very much and do not act according to the old rules.

2. Nevertheless, no one is forbidden to use the tools of old marketing and to achieve excellent results in it.

3. There is such a thing. I found for myself a new interesting niche and I get pleasure and dividends. Rationality and expediency for me are not guiding stars. I have a different path. 🙂


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