Question
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Jessica Lounder 05.10.2021 |
Vladimir Spivakovsky, please express your attitude to advertising, which is shown on TV and on the Internet on each site.
Answer
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1. Advertising is like rain, and even with the wind. You want to hide from it under the umbrella not to get wet, not to squish in puddles (sometimes dirty) and you want to always have sun!
2. Unfortunately, nature is not arranged like this. I myself do not like rain or advertising. But even fish cannot be without bones.
3. Nevertheless, like rain — advertising performs several important functions (even invading your personal space). It sometimes gives useful information (at least in 10 cases out of 100). It sometimes excites the imagination (in 1 case out of 100). It gives jobs to hundreds of thousands of people. And it sometimes helps businesses sell their goods. Because if the goods are not sold, people will not receive wages. That is, it is of some use.
4. Another thing is that in my books I anticipate how crushing it will perish one day under the onslaught of another terrible force… But for this you will have to read (there is not enough space for such a dramatic plot) my books «If you Deserve More, Break the Rules» or «Twomovers in Business», which are uploaded here on the site and in the blog.
