Volodymyr Spivakovskiy

About business and money

La Manche

Vladimir Spivakovsky, I confess, the «day» with fairy tales was the most interesting of all. When the intrigue seemed to start to go out you presented these tales and everyone was interested again.

But the truth is — children were read bedtime stories so much. For instance there was Buzzy-Wuzzy Busy Fly that my daughter knew by heart and recited on all children’s and adult events. Unfortunately there is nothing new to tell my grandchildren, only those old rhymes for children that I remember. But this is the past! but where is something new? but there is none. And if there is, it is so horrible that I will not tell such rubbish to my granddaughter.


1. You know, I’m glad that such a wonderful business niche has appeared in the world. Moreover, in the area that does not seem to be a business.

2. And if there is (and there will certainly be!) such a great writer, who will be in tune with our ultra paradoxical time and find the right tone in communicating with the kids, and who will also come up with heroes and useful-nice-human morality, then we`ll get a completely different reality.


Vladimir Mikhailovich, good afternoon! A huge number of educational start-ups appeared suddenly. How would you evaluate this market — how promising is it?


1. This thing is like this. Everyone is pretty tired and fed up with school. There are no textbooks, no teachers, no money, no education, there is nothing, as they say, nothing good. Therefore, the view of progressive people has rushed forward, to the creation of new options and paradigms of education, because it is still necessary to teach children, but nobody knows how, what, by whom and why.

2. There is no doubt that someone’s option will be most appropriate. Then there will be fame, recognition and spreading. That is why many start-ups have dived into this sphere – what if they are suddenly lucky with the idea and its implementation? I think that the chance is one of 1000. But this is also a chance.


Vladimir Mikhailovich, hello! Today the business has become so kind. It offers a free schedule and organizes playrooms for the staff and worries about health. I would like to know your opinion, will this trend of business democratization continue?


1. No. Business does not have that much money to spend it on democratization. Soon there will be not be enough money to pay salaries. Moreover, the quality of the work performed by employees is reducing, it is becoming more difficult to sell at least something, income is decreasing due to this and there is nowhere where to take money from.

2. Thus, income is decreasing and expenses are growing. Once this balance becomes negative, then unproductive spending will begin to be cut. This is the way how business and life are arranged.

Klara Jenkins

Vladimir Mikhailovich, I have a provocative question. It is clear that YOU are proud of your successful projects, but are there any that failed?
Have you analyzed it? Why did this happen?


1. It is good that I am already at that age when I am not ashamed of my mistakes and failures.

2. In total for the last 25 years I have implemented over 50 different business projects. Among them there is the saving the country’s furniture industry (1991). Saving the city of Kyiv from hunger (1992). Saving of all schools in the country from the lack of notebooks (1993). Publishing of innovative books. International transport of people. Saving of historical monuments in Kyiv from destruction (the Church in Krasnoarmeiskaya Street, the pool near the Youth Palace in Pechersk). Establishment of the first private school in the USSR, creation of «Oligarch» media buster, the country’s first purchase of goods on the Internet with a credit card and the consequences of this brave act for the country’s business. And so on.

3. All this is frankly and instructively enough described in the book «Twomovers by Spivakovsky», which is uploaded here in the blog. Some of my business miscalculations are also described there (for example, the mass production of insteps for flat feet, or production of taximeters for taxis, etc.). In general, out of 50 businesses, 40 turned out to be quite successful, that is, my efficiency is 80 percent. It is a good indicator.

4. I want to warn you against the common and stupid phrase «Learning from mistakes». In fact, no one learns from own mistakes. You need to learn from victories and successes. Read the book — there is a real guide, how to do business quickly, easily and profitably.

Jonh K. Rasen

Good afternoon, Vladimir Mikhailovich!
I have the following question: You often mention a large number of your businesses. And what kind of leader are you? What systems of personnel management, their selection, motivation, delegation of authority prevail in your companies?


1. As a leader, I am diverse. Judging by the fact that my company is 28 years old, and there is hardly a dozen of such in the country (which were established in the distant 1988), and it is still alive and people have worked here for 15-20 years, I think, everything is ok with the management of the company.

2. Concerning the systems of personnel management, selection, motivation, etc. We do not have anything that is written about in traditional textbooks. Textbooks are usually dead, written, as a rule, by losers and clever men who never sniffed business powder. Therefore, I, for example, came up with «diagonal» instead of vertical, horizontal, matrix control systems. And sometimes I use radial one. And more often none or whatever.

3. Management is always connected with people, but people are all different. Some are quick to understand, others are not witty or irresponsible, or they can be freeloaders, arrogant, cynical or slow. Or vice versa, they can be hyperactive, smart, responsible and productive. I do not match people to the structure, but I pull out of people all their abilities so that they can realize them. Then the company acquires new colors and impulses for moving forward and upward.

4. You need to take into account that whatever control schemes are drawn on paper, they cannot be repeated in any company.


Explain please! Everyone keeps saying, in order to start your business you need starting capital. Did you have it, if so, how long did you save it, or did your relatives help?
What to do if there is an opportunity to get money only by borrowing in a bank, is it worth doing, or is it better to postpone it from year to year (to infinity). In general, if I put it not clear, the problem is that I want to start my own business, work for myself and now I have a choice to get into debt taking a loan (what do you really think about borrowing?) or continue to save (this seems never to end). I want to ask you as a successful businessman for advice.


1. Starting capital is not necessary. I’ve never had it. I use the formula «The mind replaces money».

2. How to organize a business without money — I wrote a detailed book. It is very frank, easy to understand, instructive and with real examples. It is called «Twomovers by Spivakovsky» and it is uploaded here on the website in the blog in the section «His books». Everything is very clear there. It is problematic to post 250 pages of text.

3. First you need to know what you can do for which people are willing to pay. Then think how this combination could be organized in order to spend less money on promotion, or not to spend, but to earn money in advance.

4. In this book there are 50 examples of such start-ups, which began to bring money before launching. So, not everything is hopeless. Read it, this is a good guide to a successful and lucky life. And if you have any questions, then write again.

This page is the basis of my blog. Here you can ask any question on the selected topic (or any other topic)
and get an answer. And also you can have a look at other questions and answers above.


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